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How does BZUN make money? Does BZUN have pricing power? What's the Earnings Whisper? Will BZUN profit more as the business scales? What is BZUN's management track record? Is BZUN's current price justified?

Baozun Inc.

$3.27 +$0.46 (+16.37%)

NASDAQ · 30 Oct 2026 20:00 UTC

Previous Close

$3.36

Day Range

$3.23$3.37

Year Range

$2.07$3.92

Market Cap

189.47M

AVG Volume

247.38K

Trailing/Forward PE

-9.55/0.6

PEG ratio

-0.04

Dividend Yield

Next Earnings Date

2026-12-01

Primary Exchange

NASDAQ

Revenue (CNY) · A

BZUN Revenue (CNY) by year
Period	Revenue (CNY)
2025	9.95B
2024	9.42B
2023	8.81B
2022	8.4B
2021	9.4B
2020	8.85B
2019	7.28B
2018	5.39B
2017	4.15B
2016	3.39B

Net Income (CNY) · A

BZUN Net Income (CNY) by year
Period	Net Income (CNY)
2025	-242.1M
2024	-185.2M
2023	-274.27M
2022	-606.79M
2021	-219.83M
2020	425.99M
2019	281.3M
2018	269.71M
2017	208.87M
2016	86.63M

Operating Income (CNY) · A

BZUN Operating Income (CNY) by year
Period	Operating Income (CNY)
2025	74.95M
2024	-114.83M
2023	-206.38M
2022	41.19M
2021	7.02M
2020	558.68M
2019	383.65M
2018	355.77M
2017	256.33M
2016	90.07M

EBITDA · A

Cash Flows · A

EPS · A

Expenses · A

Cash & Debt · A

Debt ratios · A

Margins · A

Return on Capital · A

Shares Outstanding · A

Dividends (CNY) · A

Employee Count

Book Value Per Share · A

Total Assets · A

PE Ratio

Free Cash Flow Yield

Price to Sales

EV/EBITDA

Price/Operating Cashflow

Price to Book

Estimate against actual revenue and earnings per share, the beat and miss record of recent reports, and how the price moved around each one. Next report: 1 Dec 2026.

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AI Analysis

Baozun Inc.

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