AI Analysis

Log in to generate an AI summary for this stock.

Log in to generate a MOAT report for this stock.

Log in to generate an earnings report for this stock.

Log in to generate an operating leverage report for this stock.

Log in to generate a management report for this stock.

Log in to generate a valuation report for this stock.

Baozun Inc.

$2.73 -$0.08 (-3.02%)
NASDAQ · 14 Sep 2026 15:17 UTC
Previous Close
$2.73
Day Range
$2.7$2.76
Year Range
$2.07$4.85
Market Cap
158.43M
AVG Volume
244.81K
Trailing/Forward PE
-7.83/0.48
PEG ratio
-0.09
Dividend Yield
-
Next Earnings Date
2026-12-01
Primary Exchange
NASDAQUS
Revenue (CNY)
02.5B5B7.5B10B2016201720182019202020212022202320242025
BZUN Revenue (CNY) by year
PeriodRevenue (CNY)
20259.95B
20249.42B
20238.81B
20228.4B
20219.4B
20208.85B
20197.28B
20185.39B
20174.15B
20163.39B
Net Income (CNY)
-1B-500M0500M2016201720182019202020212022202320242025
BZUN Net Income (CNY) by year
PeriodNet Income (CNY)
2025-242.1M
2024-185.2M
2023-274.27M
2022-606.79M
2021-219.83M
2020425.99M
2019281.3M
2018269.71M
2017208.87M
201686.63M
Operating Income (CNY)
-400M-200M0200M400M600M2016201720182019202020212022202320242025
BZUN Operating Income (CNY) by year
PeriodOperating Income (CNY)
202574.95M
2024-114.83M
2023-206.38M
202241.19M
20217.02M
2020558.68M
2019383.65M
2018355.77M
2017256.33M
201690.07M
EBITDA (CNY)
-250M0250M500M750M2016201720182019202020212022202320242025
BZUN EBITDA (CNY) by year
PeriodEBITDA (CNY)
2025-156.19M
2024165.56M
2023-57.32M
2022-168.51M
2021109.34M
2020721.73M
2019460.94M
2018348.78M
2017271.88M
2016117.61M
Cash Flows (CNY)
0100M200M300M2016201720182019202020212022202320242025
BZUN Cash Flows (CNY) by year
PeriodCash Flows (CNY)
2025266.59M
20240
20230
20220
20210
20200
20190
20180
20170
201674.04M
EPS (CNY)
-15-10-505102016201720182019202020212022202320242025
BZUN EPS (CNY) by year
PeriodEPS (CNY)
2025-4.2
2024-3.06
2023-4.62
2022-10.08
2021-3.04
20206.13
20194.74
20184.57
20173.54
20161.58
Expenses (CNY)
-2B02B4B6BR&DSG&ACapex2016201720182019202020212022202320242025
BZUN Expenses (CNY) by year
PeriodExpenses (CNY)
20254.75B
20244.36B
20234.19B
20224.11B
20213.31B
20202.54B
20192.21B
20181.59B
20171.08B
2016812.77M
Cash & Debt (CNY)
02B4B6BCashLong Term DebtShort Term Debt2016201720182019202020212022202320242025
BZUN Cash & Debt (CNY) by year
PeriodCash & Debt (CNY)
20252.8B
20242.92B
20233.07B
20223.1B
20214.69B
20205.17B
20192.35B
2018570.73M
2017613.37M
20161.01B
Debt ratios
-10-50520182019202020212022202320242025
BZUN Debt ratios by year
PeriodDebt ratios
20252.42
2024-8.01
2023-0.53
2022-0.64
2021-0.44
2020-1.32
20190.48
2018-0.05
Margins
0%20%40%60%2016201720182019202020212022202320242025
BZUN Margins by year
PeriodMargins
202550.87%
202447.62%
202344.21%
202240.77%
202136.81%
202036.9%
201938.82%
201838.86%
201734.06%
201627.36%
Return on Capital
-20%-10%0%10%20%2016201720182019202020212022202320242025
BZUN Return on Capital by year
PeriodReturn on Capital
2025-4.41%
2024-3.2%
2023-4.69%
2022-10.85%
2021-3.4%
20206.95%
201910.94%
201812.27%
201711.3%
20165.51%
Shares Outstanding
020M40M60M80M2016201720182019202020212022202320242025
BZUN Shares Outstanding by year
PeriodShares Outstanding
202557.94M
202459.83M
202359.75M
202258.72M
202167.5M
202073.17M
201958.2M
201857.08M
201754.77M
201650.84M
Book Value Per Share (CNY)
02550751002016201720182019202020212022202320242025
BZUN Book Value Per Share (CNY) by year
PeriodBook Value Per Share (CNY)
202594.85
202496.61
202397.82
202295.28
202195.9
202083.77
201944.19
201838.51
201733.74
201630.92
Total Assets (CNY)
05B10B15B2016201720182019202020212022202320242025
BZUN Total Assets (CNY) by year
PeriodTotal Assets (CNY)
20259.7B
202410.21B
202310.46B
20229.98B
202112.3B
202010.45B
20197.02B
20184.02B
20173.01B
20162.37B
Employee Count
0200K400K600K2016201720182019202020212022202320242025
BZUN Employee Count by year
PeriodEmployee Count
20256.76K
20247.65K
20237.83K
20227.59K
20218.82K
20206.08K
20195.98K
2018500K
20173.99K
20162.98K
PE Ratio
0100200300med 46.51Jul 20Nov 20Feb 21Jun 21Sep 21Jan 22Apr 22
BZUN PE Ratio by year
PeriodPE Ratio
Apr 22118.61
Apr 22133.25
Apr 22138.57
Apr 22150.28
Mar 22135.5
Mar 22121.23
Mar 22107.85
Mar 22153.72
Feb 22182.49
Feb 22207.1
Feb 22207.54
Feb 22208.42
Jan 22194.08
Jan 22220.33
Jan 22224.64
Jan 22234.54
Dec 21231.46
Dec 21234.27
Dec 21228.44
Dec 21241.39
Dec 21215.27
Nov 2118.59
Nov 2120.65
Nov 2122.56
Nov 2120.66
Oct 2121.24
Oct 2123.75
Oct 2123.85
Oct 2123.93
Oct 2121.17
Sep 2121.95
Sep 2125.16
Sep 2127.28
Sep 2130.21
Aug 2128.3
Aug 2123.28
Aug 2124.81
Aug 2126.86
Jul 2127.72
Jul 2129.83
Jul 2136.48
Jul 2137.09
Jul 2138.75
Jun 2140.59
Jun 2139.65
Jun 2141.13
Jun 2138.32
May 2137.94
May 2139.85
May 2135.66
May 2136.36
Apr 2138.59
Apr 2141.28
Apr 2139.76
Apr 2141.47
Apr 2144.87
Mar 2141.37
Mar 2151.81
Mar 2153.56
Mar 2152.25
Feb 2153.53
Feb 2160.95
Feb 2162.8
Feb 2156.06
Jan 2147.42
Jan 2140.61
Jan 2141.58
Jan 2142.45
Dec 2040.36
Dec 2037.64
Dec 2042.15
Dec 2041.89
Dec 2045.08
Nov 2049.81
Nov 2053.48
Nov 2053.43
Nov 2054.45
Oct 2047.61
Oct 2049.69
Oct 2043.71
Oct 2043.96
Oct 2043.04
Sep 2043.41
Sep 2045.61
Sep 2058.98
Sep 2062.1
Aug 2066.28
Aug 2063.11
Aug 2065.58
Aug 2067.95
Jul 2068.81
Jul 2062.21
Jul 2064.17
Jul 2073.16
Jul 2069.88
Jun 2065.34
Jun 2067.2
Jun 2055.5
Jun 2057.38
May 2039.1
Free Cash Flow Yield
0%10%20%30%40%med 0%Nov 24Mar 25Jun 25Oct 25Jan 26May 26Aug 26
BZUN Free Cash Flow Yield by year
PeriodFree Cash Flow Yield
Aug 2624.04%
Aug 2624.05%
Aug 2622.97%
Jul 2623.68%
Jul 2627.32%
Jul 2626.98%
Jul 2623.84%
Jul 2624.31%
Jun 2624.37%
Jun 2624.3%
Jun 2624.67%
Jun 2625.59%
May 2626.26%
May 2627.09%
May 2627.47%
May 2624.61%
May 2624.6%
Apr 2624.13%
Apr 2621.5%
Apr 2627.85%
Apr 2626.52%
Mar 2631.7%
Mar 260%
Mar 260%
Mar 260%
Feb 260%
Feb 260%
Feb 260%
Feb 260%
Jan 260%
Jan 260%
Jan 260%
Jan 260%
Jan 260%
Dec 250%
Dec 250%
Dec 250%
Dec 250%
Nov 250%
Nov 250%
Nov 250%
Nov 250%
Oct 250%
Oct 250%
Oct 250%
Oct 250%
Oct 250%
Sep 250%
Sep 250%
Sep 250%
Sep 250%
Aug 250%
Aug 250%
Aug 250%
Aug 250%
Aug 250%
Jul 250%
Jul 250%
Jul 250%
Jul 250%
Jun 250%
Jun 250%
Jun 250%
Jun 250%
May 250%
May 250%
May 250%
May 250%
May 250%
Apr 250%
Apr 250%
Apr 250%
Apr 250%
Mar 250%
Mar 250%
Mar 250%
Mar 250%
Feb 250%
Feb 250%
Feb 250%
Feb 250%
Jan 250%
Jan 250%
Jan 250%
Jan 250%
Jan 250%
Dec 240%
Dec 240%
Dec 240%
Dec 240%
Nov 240%
Nov 240%
Nov 240%
Nov 240%
Nov 240%
Oct 240%
Oct 240%
Oct 240%
Oct 240%
Sep 240%
Price to Sales
0.050.10.150.20.25med 0.12Dec 24Apr 25Jul 25Oct 25Feb 26May 26Sep 26
BZUN Price to Sales by year
PeriodPrice to Sales
Sep 260.1
Sep 260.11
Aug 260.11
Aug 260.11
Aug 260.11
Aug 260.11
Jul 260.11
Jul 260.1
Jul 260.1
Jul 260.11
Jul 260.11
Jun 260.11
Jun 260.11
Jun 260.11
Jun 260.1
May 260.1
May 260.1
May 260.1
May 260.11
May 260.11
Apr 260.11
Apr 260.12
Apr 260.1
Apr 260.1
Mar 260.08
Mar 260.09
Mar 260.1
Mar 260.1
Feb 260.1
Feb 260.11
Feb 260.11
Feb 260.11
Jan 260.11
Jan 260.12
Jan 260.12
Jan 260.12
Jan 260.12
Dec 250.11
Dec 250.11
Dec 250.12
Dec 250.13
Nov 250.12
Nov 250.12
Nov 250.13
Nov 250.14
Oct 250.14
Oct 250.15
Oct 250.14
Oct 250.15
Oct 250.17
Sep 250.17
Sep 250.18
Sep 250.2
Sep 250.15
Aug 250.14
Aug 250.13
Aug 250.12
Aug 250.12
Aug 250.12
Jul 250.12
Jul 250.13
Jul 250.11
Jul 250.11
Jun 250.11
Jun 250.11
Jun 250.12
Jun 250.12
May 250.12
May 250.13
May 250.15
May 250.17
May 250.13
Apr 250.11
Apr 250.11
Apr 250.11
Apr 250.12
Mar 250.13
Mar 250.14
Mar 250.16
Mar 250.16
Feb 250.15
Feb 250.18
Feb 250.18
Feb 250.16
Jan 250.15
Jan 250.15
Jan 250.14
Jan 250.13
Jan 250.14
Dec 240.14
Dec 240.15
Dec 240.13
Dec 240.11
Nov 240.12
Nov 240.12
Nov 240.12
Nov 240.13
Nov 240.14
Oct 240.15
Oct 240.16
EV/EBITDA
0204060med 23.81Dec 21Apr 22Jan 25May 25Aug 25Dec 25Mar 26
BZUN EV/EBITDA by year
PeriodEV/EBITDA
Mar 2627.11
Mar 2630.71
Mar 2630.42
Feb 2632.14
Feb 2636.12
Feb 2634.93
Feb 2635.11
Jan 2635.18
Jan 2637.04
Jan 2636.92
Jan 2638.03
Jan 2637.37
Dec 2535.8
Dec 2536.45
Dec 2536.99
Dec 2541.48
Nov 2538.63
Nov 2519.82
Nov 2520.88
Nov 2523.22
Oct 2523.54
Oct 2526.24
Oct 2523.66
Oct 2525.28
Oct 2529.08
Sep 2530.15
Sep 2530.9
Sep 2536.06
Sep 2526.12
Aug 2524.51
Aug 2512.01
Aug 2511.37
Aug 2510.83
Aug 2510.78
Jul 2511.48
Jul 2512.8
Jul 2510.62
Jul 2510.62
Jun 2510.18
Jun 2510.43
Jun 2511.64
Jun 2511.38
May 2511.76
May 2512.63
May 256.04
May 257.3
May 255.09
Apr 253.89
Apr 2532.47
Apr 2532.94
Apr 2535.74
Mar 2541.68
Mar 2544.94
Mar 2551.21
Mar 2550.51
Feb 2548.2
Feb 2557.17
Feb 2557.53
Feb 2551.44
Jan 2548.8
Jan 2545.74
Jan 2543.43
Jan 2540.77
Jan 2543.23
Dec 2443.59
Dec 2447.45
Dec 2440.41
Dec 2435.01
Nov 2437.36
May 2228.83
May 2225.44
May 2223.96
Apr 2224.59
Apr 227.98
Apr 228.87
Apr 229.19
Apr 229.89
Mar 229
Mar 228.14
Mar 227.34
Mar 2210.1
Feb 2211.83
Feb 2213.31
Feb 2213.34
Feb 2213.39
Jan 2212.53
Jan 2214.11
Jan 2214.37
Jan 2214.97
Dec 2114.78
Dec 2114.95
Dec 2114.6
Dec 2115.38
Dec 2113.81
Nov 218.15
Nov 219.25
Nov 2110.28
Nov 219.26
Oct 219.57
Oct 2110.92
Price/Operating Cashflow
1.7522.252.52.753med 2.58Apr 26May 26May 26Jun 26Jul 26Aug 26
BZUN Price/Operating Cashflow by year
PeriodPrice/Operating Cashflow
Aug 262.64
Aug 262.64
Aug 262.76
Jul 262.68
Jul 262.32
Jul 262.35
Jul 262.66
Jul 262.61
Jun 262.6
Jun 262.61
Jun 262.57
Jun 262.48
May 262.41
May 262.34
May 262.31
May 262.58
May 262.58
Apr 262.63
Apr 262.95
Apr 262.28
Apr 262.39
Mar 262
Price to Book
0.150.20.250.30.35med 0.2Dec 24Apr 25Jul 25Oct 25Feb 26May 26Sep 26
BZUN Price to Book by year
PeriodPrice to Book
Sep 260.19
Sep 260.2
Aug 260.21
Aug 260.2
Aug 260.2
Aug 260.21
Jul 260.21
Jul 260.18
Jul 260.18
Jul 260.2
Jul 260.2
Jun 260.2
Jun 260.2
Jun 260.2
Jun 260.19
May 260.18
May 260.18
May 260.18
May 260.2
May 260.2
Apr 260.2
Apr 260.23
Apr 260.17
Apr 260.18
Mar 260.15
Mar 260.16
Mar 260.17
Mar 260.17
Feb 260.18
Feb 260.2
Feb 260.19
Feb 260.19
Jan 260.2
Jan 260.2
Jan 260.2
Jan 260.21
Jan 260.21
Dec 250.2
Dec 250.2
Dec 250.2
Dec 250.23
Nov 250.21
Nov 250.21
Nov 250.22
Nov 250.24
Oct 250.24
Oct 250.26
Oct 250.24
Oct 250.25
Oct 250.29
Sep 250.3
Sep 250.3
Sep 250.35
Sep 250.26
Aug 250.25
Aug 250.21
Aug 250.2
Aug 250.19
Aug 250.19
Jul 250.2
Jul 250.22
Jul 250.19
Jul 250.19
Jun 250.18
Jun 250.19
Jun 250.21
Jun 250.2
May 250.21
May 250.22
May 250.24
May 250.28
May 250.21
Apr 250.18
Apr 250.17
Apr 250.17
Apr 250.19
Mar 250.21
Mar 250.23
Mar 250.26
Mar 250.26
Feb 250.24
Feb 250.29
Feb 250.29
Feb 250.26
Jan 250.25
Jan 250.23
Jan 250.22
Jan 250.21
Jan 250.22
Dec 240.22
Dec 240.24
Dec 240.21
Dec 240.18
Nov 240.19
Nov 240.18
Nov 240.18
Nov 240.2
Nov 240.22
Oct 240.23
Oct 240.24
Baozun Inc.
BZUN
Stockpicker

Video analysis: BZUN

All videos

No video analysis for this stock yet. Request one from our team.

Your email is used only to follow up on this request. We do not add you to marketing lists. Privacy Policy

News: BZUN

Baozun (NASDAQ:BZUN) vs. Groupon (NASDAQ:GRPN) Financial Comparison

defenseworld.net · 2 Sep 2026

Baozun (NASDAQ:BZUN) vs. Groupon (NASDAQ:GRPN) Financial Comparison

Groupon (NASDAQ: GRPN - Get Free Report) and Baozun (NASDAQ: BZUN - Get Free Report) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, dividends, valuation, profitability, risk, earnings and institutional ownership. Analyst Recommendations This is a summary of recent

Baozun Q2 Earnings Call Highlights

defenseworld.net · 29 Aug 2026

Baozun Q2 Earnings Call Highlights

Baozun (NASDAQ: BZUN) reported second-quarter 2026 revenue growth of 7% to RMB2.7 billion, as gains in its e-commerce services and brand management businesses offset a planned reduction in lower-margin product sales categories. Non-GAAP income from operations reached RMB74 million, compared with RMB6 million in the prior-year period. Excluding a one-time write-off in the year-earlier quarter, the

Baozun: A 'Buy' After Beat And Raise

seekingalpha.com · 28 Aug 2026

Baozun: A 'Buy' After Beat And Raise

Baozun Inc. delivered a strong Q2 2026, with operating profit up 25% YoY and a significant beat versus consensus. BZUN raised its FY28 operating profit target by 27% to CNY700 million, implying a 77% CAGR from 2025, driven by AI-enabled efficiency and margin-accretive business mix. I maintain my 'Buy' rating, seeing a 41% capital appreciation potential, with BZUN trading at an undemanding FY26 P/E of 5.6x.

Here Are Friday’s Top Wall Street Analyst Research Calls: Baozun, Commerce Bancshares, Element Solutions, Evolution Petroleum, Petrobras, Rythm Pharmaceuticals, Terawulf, UMB Financial, Workday, and More

247wallst.com · 28 Aug 2026

Here Are Friday’s Top Wall Street Analyst Research Calls: Baozun, Commerce Bancshares, Element Solutions, Evolution Petroleum, Petrobras, Rythm Pharmaceuticals, Terawulf, UMB Financial, Workday, and More

NVIDIA's blockbuster earnings sent shockwaves through tech on Thursday, but Wall Street analysts were busy reshaping the landscape elsewhere, issuing a flurry of upgrades, downgrades, and fresh initiations across energy, crypto infrastructure, banking, and biotech.

Baozun Inc. (BZUN) Q2 2026 Earnings Call Transcript

seekingalpha.com · 27 Aug 2026

Baozun Inc. (BZUN) Q2 2026 Earnings Call Transcript

Baozun Inc. (BZUN) Q2 2026 Earnings Call Transcript

Baozun Q2 Earnings Call Highlights

marketbeat.com · 27 Aug 2026

Baozun Q2 Earnings Call Highlights

Baozun NASDAQ: BZUN reported second-quarter 2026 revenue growth of 7% to RMB2.7 billion, as gains in its e-commerce services and brand management businesses offset a planned reduction in lower-margin product sales categories.

Baozun Announces Second Quarter 2026 Unaudited Financial Results

prnewswire.com · 27 Aug 2026

Baozun Announces Second Quarter 2026 Unaudited Financial Results

SHANGHAI, Aug. 27, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced its unaudited financial results for the second quarter ended June 30, 2026. Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, "We delivered another solid second quarter, with total revenue growing 7% year-over-year and earnings quality continuing to improve with record operating profits in recent years for the second quarter, amid soft consumer sentiment.

Baozun to Announce Second Quarter 2026 Unaudited Financial Results on August 27, 2026

prnewswire.com · 13 Aug 2026

Baozun to Announce Second Quarter 2026 Unaudited Financial Results on August 27, 2026

SHANGHAI, Aug. 13, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it will release its unaudited financial results for the second quarter and the six months ended June 30, 2026 on Thursday, August 27, 2026, before the open of U.S. markets. The Company will host a conference call to discuss the earnings at 7:30 a.m.

Similar companies

Disclaimer: The historical data presented on this platform is provided by Financial Modeling Prep. Stock Picker is a platform for informational purposes only and does not provide financial advice. Users are encouraged to conduct their own research and consult with a qualified financial advisor before making investment decisions.