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Baozun Inc.

$2.73 -$0.08 (-2.85%)
NASDAQ · 11 Sep 2026 20:00 UTC
Previous Close
$2.74
Day Range
$2.72$2.77
Year Range
$2.07$4.85
Market Cap
158.72M
AVG Volume
244.81K
Trailing/Forward PE
-7.75/0.48
PEG ratio
-0.09
Dividend Yield
-
Next Earnings Date
2026-12-01
Primary Exchange
NASDAQUS
Revenue (CNY)
01B2B3B4B24 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
BZUN Revenue (CNY) by quarter
PeriodRevenue (CNY)
26 Q22.74B
26 Q12.38B
25 Q43.17B
25 Q32.16B
25 Q22.55B
25 Q12.06B
24 Q42.99B
24 Q32.06B
24 Q22.39B
24 Q11.98B
Net Income (CNY)
-150M-100M-50M050M24 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
BZUN Net Income (CNY) by quarter
PeriodNet Income (CNY)
26 Q216.97M
26 Q1-7.46M
25 Q4-37.96M
25 Q3-107.11M
25 Q2-33.96M
25 Q1-63.08M
24 Q4129K
24 Q3-88.07M
24 Q2-30.62M
24 Q1-66.64M
Operating Income (CNY)
-200M-100M0100M200M24 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
BZUN Operating Income (CNY) by quarter
PeriodOperating Income (CNY)
26 Q244.15M
26 Q1250K
25 Q4193.94M
25 Q3-25.62M
25 Q2-9.38M
25 Q1-83.99M
24 Q473.21M
24 Q3-114.48M
24 Q2-18.77M
24 Q1-54.78M
EBITDA (CNY)
-100M0100M200M24 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
BZUN EBITDA (CNY) by quarter
PeriodEBITDA (CNY)
26 Q250.99M
26 Q115.92M
25 Q4-17.99M
25 Q3-74.02M
25 Q21.47M
25 Q1-65.65M
24 Q4165.1M
24 Q3-51.83M
24 Q244.42M
24 Q17.87M
Cash Flows (CNY)
0100M200M300M23 Q424 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q1
BZUN Cash Flows (CNY) by quarter
PeriodCash Flows (CNY)
26 Q10
25 Q4266.59M
25 Q30
25 Q20
25 Q10
24 Q40
24 Q30
24 Q20
24 Q10
23 Q40
EPS (CNY)
-2-10124 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
BZUN EPS (CNY) by quarter
PeriodEPS (CNY)
26 Q20.29
26 Q1-0.13
25 Q4-0.66
25 Q3-1.86
25 Q2-0.6
25 Q1-1.08
24 Q40
24 Q3-1.44
24 Q2-0.51
24 Q1-1.11
Expenses (CNY)
0500M1B1.5BR&DSG&ACapex24 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
BZUN Expenses (CNY) by quarter
PeriodExpenses (CNY)
23 Q40
26 Q21.47B
26 Q11.06B
25 Q41.56B
25 Q31.06B
25 Q21.16B
25 Q1970.84M
24 Q41.23B
24 Q3977.17M
24 Q21.15B
24 Q11.01B
Cash & Debt (CNY)
01B2B3BCashLong Term DebtShort Term Debt24 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
BZUN Cash & Debt (CNY) by quarter
PeriodCash & Debt (CNY)
26 Q22.9B
26 Q12.94B
25 Q42.8B
25 Q32.53B
25 Q22.56B
25 Q12.52B
24 Q42.92B
24 Q32.65B
24 Q22.85B
24 Q12.95B
Debt ratios
-200204024 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
BZUN Debt ratios by quarter
PeriodDebt ratios
26 Q231
26 Q18.66
25 Q43.35
25 Q3-4.85
25 Q2-3.94
25 Q1-1.12
24 Q4-2.37
24 Q3-5.3
24 Q239.6
24 Q117.4
Margins
0%20%40%60%80%24 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
BZUN Margins by quarter
PeriodMargins
26 Q274.86%
26 Q149.01%
25 Q453.67%
25 Q352.38%
25 Q248.39%
25 Q148.09%
24 Q448.48%
24 Q347.38%
24 Q246.61%
24 Q147.8%
Return on Capital
-2%-1%0%1%24 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
BZUN Return on Capital by quarter
PeriodReturn on Capital
26 Q20.31%
26 Q1-0.14%
25 Q4-0.69%
25 Q3-1.94%
25 Q2-0.6%
25 Q1-1.1%
24 Q40%
24 Q3-1.54%
24 Q2-0.52%
24 Q1-1.14%
Shares Outstanding
020M40M60M80M24 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
BZUN Shares Outstanding by quarter
PeriodShares Outstanding
26 Q258.13M
26 Q158.11M
25 Q457.94M
25 Q357.81M
25 Q257.78M
25 Q157.78M
24 Q459.83M
24 Q360.57M
24 Q260.57M
24 Q160.48M
Book Value Per Share (CNY)
025507510024 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
BZUN Book Value Per Share (CNY) by quarter
PeriodBook Value Per Share (CNY)
26 Q294.9
26 Q193.93
25 Q494.85
25 Q395.51
25 Q298.04
25 Q198.79
24 Q496.61
24 Q394.72
24 Q296.89
24 Q196.32
Total Assets (CNY)
05B10B15B24 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
BZUN Total Assets (CNY) by quarter
PeriodTotal Assets (CNY)
26 Q29.57B
26 Q19.81B
25 Q49.7B
25 Q39.79B
25 Q29.62B
25 Q19.73B
24 Q410.21B
24 Q310.01B
24 Q29.94B
24 Q19.83B
Employee Count
0200K400K600K2016201720182019202020212022202320242025
BZUN Employee Count by quarter
PeriodEmployee Count
20256.76K
20247.65K
20237.83K
20227.59K
20218.82K
20206.08K
20195.98K
2018500K
20173.99K
20162.98K
PE Ratio
0100200300med 46.51Jul 20Nov 20Feb 21Jun 21Sep 21Jan 22Apr 22
BZUN PE Ratio by quarter
PeriodPE Ratio
Apr 22118.61
Apr 22133.25
Apr 22138.57
Apr 22150.28
Mar 22135.5
Mar 22121.23
Mar 22107.85
Mar 22153.72
Feb 22182.49
Feb 22207.1
Feb 22207.54
Feb 22208.42
Jan 22194.08
Jan 22220.33
Jan 22224.64
Jan 22234.54
Dec 21231.46
Dec 21234.27
Dec 21228.44
Dec 21241.39
Dec 21215.27
Nov 2118.59
Nov 2120.65
Nov 2122.56
Nov 2120.66
Oct 2121.24
Oct 2123.75
Oct 2123.85
Oct 2123.93
Oct 2121.17
Sep 2121.95
Sep 2125.16
Sep 2127.28
Sep 2130.21
Aug 2128.3
Aug 2123.28
Aug 2124.81
Aug 2126.86
Jul 2127.72
Jul 2129.83
Jul 2136.48
Jul 2137.09
Jul 2138.75
Jun 2140.59
Jun 2139.65
Jun 2141.13
Jun 2138.32
May 2137.94
May 2139.85
May 2135.66
May 2136.36
Apr 2138.59
Apr 2141.28
Apr 2139.76
Apr 2141.47
Apr 2144.87
Mar 2141.37
Mar 2151.81
Mar 2153.56
Mar 2152.25
Feb 2153.53
Feb 2160.95
Feb 2162.8
Feb 2156.06
Jan 2147.42
Jan 2140.61
Jan 2141.58
Jan 2142.45
Dec 2040.36
Dec 2037.64
Dec 2042.15
Dec 2041.89
Dec 2045.08
Nov 2049.81
Nov 2053.48
Nov 2053.43
Nov 2054.45
Oct 2047.61
Oct 2049.69
Oct 2043.71
Oct 2043.96
Oct 2043.04
Sep 2043.41
Sep 2045.61
Sep 2058.98
Sep 2062.1
Aug 2066.28
Aug 2063.11
Aug 2065.58
Aug 2067.95
Jul 2068.81
Jul 2062.21
Jul 2064.17
Jul 2073.16
Jul 2069.88
Jun 2065.34
Jun 2067.2
Jun 2055.5
Jun 2057.38
May 2039.1
Free Cash Flow Yield
0%10%20%30%40%med 0%Nov 24Mar 25Jun 25Oct 25Jan 26May 26Aug 26
BZUN Free Cash Flow Yield by quarter
PeriodFree Cash Flow Yield
Aug 2624.04%
Aug 2624.05%
Aug 2622.97%
Jul 2623.68%
Jul 2627.32%
Jul 2626.98%
Jul 2623.84%
Jul 2624.31%
Jun 2624.37%
Jun 2624.3%
Jun 2624.67%
Jun 2625.59%
May 2626.26%
May 2627.09%
May 2627.47%
May 2624.61%
May 2624.6%
Apr 2624.13%
Apr 2621.5%
Apr 2627.85%
Apr 2626.52%
Mar 2631.7%
Mar 260%
Mar 260%
Mar 260%
Feb 260%
Feb 260%
Feb 260%
Feb 260%
Jan 260%
Jan 260%
Jan 260%
Jan 260%
Jan 260%
Dec 250%
Dec 250%
Dec 250%
Dec 250%
Nov 250%
Nov 250%
Nov 250%
Nov 250%
Oct 250%
Oct 250%
Oct 250%
Oct 250%
Oct 250%
Sep 250%
Sep 250%
Sep 250%
Sep 250%
Aug 250%
Aug 250%
Aug 250%
Aug 250%
Aug 250%
Jul 250%
Jul 250%
Jul 250%
Jul 250%
Jun 250%
Jun 250%
Jun 250%
Jun 250%
May 250%
May 250%
May 250%
May 250%
May 250%
Apr 250%
Apr 250%
Apr 250%
Apr 250%
Mar 250%
Mar 250%
Mar 250%
Mar 250%
Feb 250%
Feb 250%
Feb 250%
Feb 250%
Jan 250%
Jan 250%
Jan 250%
Jan 250%
Jan 250%
Dec 240%
Dec 240%
Dec 240%
Dec 240%
Nov 240%
Nov 240%
Nov 240%
Nov 240%
Nov 240%
Oct 240%
Oct 240%
Oct 240%
Oct 240%
Sep 240%
Price to Sales
0.050.10.150.20.25med 0.12Dec 24Apr 25Jul 25Oct 25Feb 26May 26Sep 26
BZUN Price to Sales by quarter
PeriodPrice to Sales
Sep 260.1
Sep 260.11
Aug 260.11
Aug 260.11
Aug 260.11
Aug 260.11
Jul 260.11
Jul 260.1
Jul 260.1
Jul 260.11
Jul 260.11
Jun 260.11
Jun 260.11
Jun 260.11
Jun 260.1
May 260.1
May 260.1
May 260.1
May 260.11
May 260.11
Apr 260.11
Apr 260.12
Apr 260.1
Apr 260.1
Mar 260.08
Mar 260.09
Mar 260.1
Mar 260.1
Feb 260.1
Feb 260.11
Feb 260.11
Feb 260.11
Jan 260.11
Jan 260.12
Jan 260.12
Jan 260.12
Jan 260.12
Dec 250.11
Dec 250.11
Dec 250.12
Dec 250.13
Nov 250.12
Nov 250.12
Nov 250.13
Nov 250.14
Oct 250.14
Oct 250.15
Oct 250.14
Oct 250.15
Oct 250.17
Sep 250.17
Sep 250.18
Sep 250.2
Sep 250.15
Aug 250.14
Aug 250.13
Aug 250.12
Aug 250.12
Aug 250.12
Jul 250.12
Jul 250.13
Jul 250.11
Jul 250.11
Jun 250.11
Jun 250.11
Jun 250.12
Jun 250.12
May 250.12
May 250.13
May 250.15
May 250.17
May 250.13
Apr 250.11
Apr 250.11
Apr 250.11
Apr 250.12
Mar 250.13
Mar 250.14
Mar 250.16
Mar 250.16
Feb 250.15
Feb 250.18
Feb 250.18
Feb 250.16
Jan 250.15
Jan 250.15
Jan 250.14
Jan 250.13
Jan 250.14
Dec 240.14
Dec 240.15
Dec 240.13
Dec 240.11
Nov 240.12
Nov 240.12
Nov 240.12
Nov 240.13
Nov 240.14
Oct 240.15
Oct 240.16
EV/EBITDA
0204060med 23.81Dec 21Apr 22Jan 25May 25Aug 25Dec 25Mar 26
BZUN EV/EBITDA by quarter
PeriodEV/EBITDA
Mar 2627.11
Mar 2630.71
Mar 2630.42
Feb 2632.14
Feb 2636.12
Feb 2634.93
Feb 2635.11
Jan 2635.18
Jan 2637.04
Jan 2636.92
Jan 2638.03
Jan 2637.37
Dec 2535.8
Dec 2536.45
Dec 2536.99
Dec 2541.48
Nov 2538.63
Nov 2519.82
Nov 2520.88
Nov 2523.22
Oct 2523.54
Oct 2526.24
Oct 2523.66
Oct 2525.28
Oct 2529.08
Sep 2530.15
Sep 2530.9
Sep 2536.06
Sep 2526.12
Aug 2524.51
Aug 2512.01
Aug 2511.37
Aug 2510.83
Aug 2510.78
Jul 2511.48
Jul 2512.8
Jul 2510.62
Jul 2510.62
Jun 2510.18
Jun 2510.43
Jun 2511.64
Jun 2511.38
May 2511.76
May 2512.63
May 256.04
May 257.3
May 255.09
Apr 253.89
Apr 2532.47
Apr 2532.94
Apr 2535.74
Mar 2541.68
Mar 2544.94
Mar 2551.21
Mar 2550.51
Feb 2548.2
Feb 2557.17
Feb 2557.53
Feb 2551.44
Jan 2548.8
Jan 2545.74
Jan 2543.43
Jan 2540.77
Jan 2543.23
Dec 2443.59
Dec 2447.45
Dec 2440.41
Dec 2435.01
Nov 2437.36
May 2228.83
May 2225.44
May 2223.96
Apr 2224.59
Apr 227.98
Apr 228.87
Apr 229.19
Apr 229.89
Mar 229
Mar 228.14
Mar 227.34
Mar 2210.1
Feb 2211.83
Feb 2213.31
Feb 2213.34
Feb 2213.39
Jan 2212.53
Jan 2214.11
Jan 2214.37
Jan 2214.97
Dec 2114.78
Dec 2114.95
Dec 2114.6
Dec 2115.38
Dec 2113.81
Nov 218.15
Nov 219.25
Nov 2110.28
Nov 219.26
Oct 219.57
Oct 2110.92
Price/Operating Cashflow
1.7522.252.52.753med 2.58Apr 26May 26May 26Jun 26Jul 26Aug 26
BZUN Price/Operating Cashflow by quarter
PeriodPrice/Operating Cashflow
Aug 262.64
Aug 262.64
Aug 262.76
Jul 262.68
Jul 262.32
Jul 262.35
Jul 262.66
Jul 262.61
Jun 262.6
Jun 262.61
Jun 262.57
Jun 262.48
May 262.41
May 262.34
May 262.31
May 262.58
May 262.58
Apr 262.63
Apr 262.95
Apr 262.28
Apr 262.39
Mar 262
Price to Book
0.150.20.250.30.35med 0.2Dec 24Apr 25Jul 25Oct 25Feb 26May 26Sep 26
BZUN Price to Book by quarter
PeriodPrice to Book
Sep 260.19
Sep 260.2
Aug 260.21
Aug 260.2
Aug 260.2
Aug 260.21
Jul 260.21
Jul 260.18
Jul 260.18
Jul 260.2
Jul 260.2
Jun 260.2
Jun 260.2
Jun 260.2
Jun 260.19
May 260.18
May 260.18
May 260.18
May 260.2
May 260.2
Apr 260.2
Apr 260.23
Apr 260.17
Apr 260.18
Mar 260.15
Mar 260.16
Mar 260.17
Mar 260.17
Feb 260.18
Feb 260.2
Feb 260.19
Feb 260.19
Jan 260.2
Jan 260.2
Jan 260.2
Jan 260.21
Jan 260.21
Dec 250.2
Dec 250.2
Dec 250.2
Dec 250.23
Nov 250.21
Nov 250.21
Nov 250.22
Nov 250.24
Oct 250.24
Oct 250.26
Oct 250.24
Oct 250.25
Oct 250.29
Sep 250.3
Sep 250.3
Sep 250.35
Sep 250.26
Aug 250.25
Aug 250.21
Aug 250.2
Aug 250.19
Aug 250.19
Jul 250.2
Jul 250.22
Jul 250.19
Jul 250.19
Jun 250.18
Jun 250.19
Jun 250.21
Jun 250.2
May 250.21
May 250.22
May 250.24
May 250.28
May 250.21
Apr 250.18
Apr 250.17
Apr 250.17
Apr 250.19
Mar 250.21
Mar 250.23
Mar 250.26
Mar 250.26
Feb 250.24
Feb 250.29
Feb 250.29
Feb 250.26
Jan 250.25
Jan 250.23
Jan 250.22
Jan 250.21
Jan 250.22
Dec 240.22
Dec 240.24
Dec 240.21
Dec 240.18
Nov 240.19
Nov 240.18
Nov 240.18
Nov 240.2
Nov 240.22
Oct 240.23
Oct 240.24
Baozun Inc.
BZUN
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News: BZUN

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Baozun (NASDAQ:BZUN) vs. Groupon (NASDAQ:GRPN) Financial Comparison

Groupon (NASDAQ: GRPN - Get Free Report) and Baozun (NASDAQ: BZUN - Get Free Report) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their analyst recommendations, dividends, valuation, profitability, risk, earnings and institutional ownership. Analyst Recommendations This is a summary of recent

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defenseworld.net · 29 Aug 2026

Baozun Q2 Earnings Call Highlights

Baozun (NASDAQ: BZUN) reported second-quarter 2026 revenue growth of 7% to RMB2.7 billion, as gains in its e-commerce services and brand management businesses offset a planned reduction in lower-margin product sales categories. Non-GAAP income from operations reached RMB74 million, compared with RMB6 million in the prior-year period. Excluding a one-time write-off in the year-earlier quarter, the

Baozun: A 'Buy' After Beat And Raise

seekingalpha.com · 28 Aug 2026

Baozun: A 'Buy' After Beat And Raise

Baozun Inc. delivered a strong Q2 2026, with operating profit up 25% YoY and a significant beat versus consensus. BZUN raised its FY28 operating profit target by 27% to CNY700 million, implying a 77% CAGR from 2025, driven by AI-enabled efficiency and margin-accretive business mix. I maintain my 'Buy' rating, seeing a 41% capital appreciation potential, with BZUN trading at an undemanding FY26 P/E of 5.6x.

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Baozun Inc. (BZUN) Q2 2026 Earnings Call Transcript

seekingalpha.com · 27 Aug 2026

Baozun Inc. (BZUN) Q2 2026 Earnings Call Transcript

Baozun Inc. (BZUN) Q2 2026 Earnings Call Transcript

Baozun Q2 Earnings Call Highlights

marketbeat.com · 27 Aug 2026

Baozun Q2 Earnings Call Highlights

Baozun NASDAQ: BZUN reported second-quarter 2026 revenue growth of 7% to RMB2.7 billion, as gains in its e-commerce services and brand management businesses offset a planned reduction in lower-margin product sales categories.

Baozun Announces Second Quarter 2026 Unaudited Financial Results

prnewswire.com · 27 Aug 2026

Baozun Announces Second Quarter 2026 Unaudited Financial Results

SHANGHAI, Aug. 27, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced its unaudited financial results for the second quarter ended June 30, 2026. Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, "We delivered another solid second quarter, with total revenue growing 7% year-over-year and earnings quality continuing to improve with record operating profits in recent years for the second quarter, amid soft consumer sentiment.

Baozun to Announce Second Quarter 2026 Unaudited Financial Results on August 27, 2026

prnewswire.com · 13 Aug 2026

Baozun to Announce Second Quarter 2026 Unaudited Financial Results on August 27, 2026

SHANGHAI, Aug. 13, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it will release its unaudited financial results for the second quarter and the six months ended June 30, 2026 on Thursday, August 27, 2026, before the open of U.S. markets. The Company will host a conference call to discuss the earnings at 7:30 a.m.

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