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Baozun Inc.

HKD 7.08 -$0.16 (-2.21%)

HKSE · 15 Sep 2026 07:57 UTC

Previous Close

HKD 7.24

Day Range

HKD 7.08 - HKD 7.08

Year Range

HKD 5.62HKD 12.42

Market Cap

1.23B

AVG Volume

14.88K

Trailing/Forward PE

-7.69/3.95

PEG ratio

-0.09

Dividend Yield

Next Earnings Date

2026-12-01

Primary Exchange

Hong Kong Stock Exchange

Revenue (CNY)

9991.HK Revenue (CNY) by year
Period	Revenue (CNY)
2025	9.9B
2024	9.42B
2023	8.81B
2022	8.4B
2021	9.4B
2020	8.85B
2019	7.28B
2018	5.39B
2017	4.15B
2016	3.39B

Net Income (CNY)

9991.HK Net Income (CNY) by year
Period	Net Income (CNY)
2025	-241.54M
2024	-185.2M
2023	-274.27M
2022	-606.79M
2021	-219.83M
2020	425.99M
2019	281.3M
2018	269.71M
2017	208.87M
2016	86.63M

Operating Income (CNY)

9991.HK Operating Income (CNY) by year
Period	Operating Income (CNY)
2025	38.03M
2024	-114.83M
2023	-206.38M
2022	41.19M
2021	7.02M
2020	558.68M
2019	383.65M
2018	355.77M
2017	256.33M
2016	90.07M

EBITDA (CNY)

9991.HK EBITDA (CNY) by year
Period	EBITDA (CNY)
2025	34.44M
2024	93.93M
2023	-57.32M
2022	-278.76M
2021	35.66M
2020	614.98M
2019	422.06M
2018	348.78M
2017	271.88M
2016	117.61M

Cash Flows (CNY)

9991.HK Cash Flows (CNY) by year
Period	Cash Flows (CNY)
2025	0
2024	0
2023	102.68M
2022	147.44M
2021	0
2020	0
2019	0
2018	0
2017	0
2016	74.04M

EPS (CNY)

9991.HK EPS (CNY) by year
Period	EPS (CNY)
2025	-2.46
2024	-1.03
2023	-1.54
2022	-3.36
2021	-1.01
2020	2.1
2019	1.58
2018	1.52
2017	1.18
2016	0.53

Expenses (CNY)

9991.HK Expenses (CNY) by year
Period	Expenses (CNY)
2025	4.96B
2024	4.67B
2023	4.19B
2022	3.79B
2021	3.85B
2020	3.06B
2019	2.71B
2018	1.95B
2017	1.26B
2016	937.72M

Cash & Debt (CNY)

9991.HK Cash & Debt (CNY) by year
Period	Cash & Debt (CNY)
2025	2.8B
2024	2.56B
2023	2.87B
2022	3.04B
2021	4.61B
2020	5.03B
2019	1.99B
2018	513.88M
2017	557.42M
2016	957.32M

Debt ratios

9991.HK Debt ratios by year
Period	Debt ratios
2025	2.52
2024	2.42
2023	-0.37
2022	-0.79
2021	-0.44
2020	-1.34
2019	0.83
2018	0.02

Margins

9991.HK Margins by year
Period	Margins
2025	57.66%
2024	47.62%
2023	44.21%
2022	40.77%
2021	36.81%
2020	36.9%
2019	38.82%
2018	38.86%
2017	34.06%
2016	27.36%

Return on Capital

9991.HK Return on Capital by year
Period	Return on Capital
2025	-4.4%
2024	-3.2%
2023	-4.69%
2022	-10.69%
2021	-3.39%
2020	6.95%
2019	10.86%
2018	12.29%
2017	11.44%
2016	5.51%

Shares Outstanding

9991.HK Shares Outstanding by year
Period	Shares Outstanding
2025	173.81M
2024	59.58M
2023	178.65M
2022	176.34M
2021	202.72M
2020	219.72M
2019	174.76M
2018	171.4M
2017	164.47M
2016	152.67M

Book Value Per Share (CNY)

9991.HK Book Value Per Share (CNY) by year
Period	Book Value Per Share (CNY)
2025	31.61
2024	97.02
2023	32.75
2022	32.19
2021	31.97
2020	27.92
2019	14.82
2018	12.81
2017	11.1
2016	10.3

Total Assets (CNY)

9991.HK Total Assets (CNY) by year
Period	Total Assets (CNY)
2025	9.7B
2024	10.21B
2023	10.47B
2022	10.12B
2021	12.32B
2020	10.47B
2019	7.1B
2018	4.02B
2017	2.98B
2016	2.37B

PE Ratio

9991.HK PE Ratio by year
Period	PE Ratio
Mar 22	127.65
Mar 22	114.56
Mar 22	124.94
Mar 22	167.76
Feb 22	178.34
Feb 22	210.99
Feb 22	213.58
Feb 22	205.1
Jan 22	186.38
Jan 22	220.16
Jan 22	221.01
Jan 22	229.87
Dec 21	218.41
Dec 21	16.76
Dec 21	16.27
Dec 21	17.33
Dec 21	16.79
Nov 21	18.95
Nov 21	20.98
Nov 21	22.07
Nov 21	21.12
Oct 21	21.34
Oct 21	24.15
Oct 21	23.23
Oct 21	23.1
Sep 21	21.72
Sep 21	21.62
Sep 21	21.65
Sep 21	25.82
Sep 21	26.49
Aug 21	25.94
Aug 21	21.42
Aug 21	25.74
Aug 21	27.14
Jul 21	28.6
Jul 21	35.91
Jul 21	37.29
Jul 21	36.21
Jul 21	39.81
Jun 21	40
Jun 21	39.98
Jun 21	39.11
Jun 21	39.27
May 21	38.93
May 21	39.95
May 21	34.38
May 21	36.25
Apr 21	39.07
Apr 21	40.45
Apr 21	38.38
Apr 21	41.32
Apr 21	42.89
Mar 21	40.75
Mar 21	50.85
Mar 21	50.91
Mar 21	51.17
Feb 21	54.07
Feb 21	58.07
Feb 21	64.82
Feb 21	53.45
Jan 21	47.55
Jan 21	40.96
Jan 21	42.3
Jan 21	40.62
Dec 20	39.95
Dec 20	43.52
Dec 20	46.76
Dec 20	46.1
Dec 20	49.3
Nov 20	48.88
Nov 20	51.69
Nov 20	52.48
Nov 20	51.35
Oct 20	47.08
Oct 20	48.85
Oct 20	44.75
Oct 20	42.17
Sep 20	41.44

Free Cash Flow Yield

9991.HK Free Cash Flow Yield by year
Period	Free Cash Flow Yield
Sep 26	0%
Sep 26	0%
Sep 26	0%
Aug 26	0%
Aug 26	0%
Aug 26	0%
Aug 26	0%
Jul 26	0%
Jul 26	0%
Jul 26	0%
Jul 26	0%
Jul 26	0%
Jun 26	0%
Jun 26	0%
Jun 26	0%
Jun 26	0%
May 26	0%
May 26	0%
May 26	0%
May 26	0%
Apr 26	0%
Apr 26	0%
Apr 26	0%
Apr 26	0%
Apr 26	0%
Mar 26	0%
Mar 26	0%
Mar 26	0%
Mar 26	0%
Feb 26	0%
Feb 26	0%
Feb 26	0%
Feb 26	0%
Jan 26	0%
Jan 26	0%
Jan 26	0%
Jan 26	0%
Jan 26	0%
Dec 25	0%
Dec 25	0%
Dec 25	0%
Dec 25	0%
Nov 25	0%
Nov 25	0%
Nov 25	0%
Nov 25	0%
Oct 25	0%
Oct 25	0%
Oct 25	0%
Oct 25	0%
Oct 25	0%
Sep 25	0%
Sep 25	0%
Sep 25	0%
Sep 25	0%
Aug 25	0%
Aug 25	0%
Aug 25	0%
Aug 25	0%
Aug 25	0%
Jul 25	0%
Jul 25	0%
Jul 25	0%
Jul 25	0%
Jun 25	0%
Jun 25	0%
Jun 25	0%
Jun 25	0%
May 25	0%
May 25	0%
May 25	0%
May 25	0%
May 25	0%
Apr 25	0%
Apr 25	0%
Apr 25	0%
Apr 25	0%
Mar 25	0%
Mar 25	0%
Mar 25	0%
Mar 25	0%
Feb 25	0%
Feb 25	0%
Feb 25	0%
Feb 25	0%
Jan 25	0%
Jan 25	0%
Jan 25	0%
Jan 25	0%
Jan 25	0%
Dec 24	1.31%
Dec 24	1.31%
Dec 24	1.44%
Dec 24	1.65%
Nov 24	1.48%
Nov 24	1.63%
Nov 24	1.62%
Nov 24	1.37%
Nov 24	1.3%
Oct 24	1.19%

Price to Sales

9991.HK Price to Sales by year
Period	Price to Sales
Sep 26	0.1
Sep 26	0.11
Sep 26	0.11
Aug 26	0.11
Aug 26	0.11
Aug 26	0.11
Aug 26	0.11
Jul 26	0.11
Jul 26	0.1
Jul 26	0.1
Jul 26	0.11
Jul 26	0.11
Jun 26	0.1
Jun 26	0.11
Jun 26	0.1
Jun 26	0.1
May 26	0.1
May 26	0.1
May 26	0.11
May 26	0.11
Apr 26	0.11
Apr 26	0.11
Apr 26	0.12
Apr 26	0.11
Apr 26	0.1
Mar 26	0.1
Mar 26	0.09
Mar 26	0.1
Mar 26	0.1
Feb 26	0.11
Feb 26	0.11
Feb 26	0.11
Feb 26	0.11
Jan 26	0.11
Jan 26	0.12
Jan 26	0.12
Jan 26	0.12
Jan 26	0.12
Dec 25	0.04
Dec 25	0.04
Dec 25	0.04
Dec 25	0.04
Nov 25	0.04
Nov 25	0.04
Nov 25	0.05
Nov 25	0.05
Oct 25	0.05
Oct 25	0.05
Oct 25	0.05
Oct 25	0.06
Oct 25	0.06
Sep 25	0.06
Sep 25	0.07
Sep 25	0.07
Sep 25	0.06
Aug 25	0.05
Aug 25	0.04
Aug 25	0.04
Aug 25	0.04
Aug 25	0.04
Jul 25	0.04
Jul 25	0.05
Jul 25	0.04
Jul 25	0.04
Jun 25	0.04
Jun 25	0.04
Jun 25	0.04
Jun 25	0.04
May 25	0.04
May 25	0.05
May 25	0.05
May 25	0.05
May 25	0.04
Apr 25	0.04
Apr 25	0.04
Apr 25	0.04
Apr 25	0.04
Mar 25	0.14
Mar 25	0.15
Mar 25	0.15
Mar 25	0.15
Feb 25	0.15
Feb 25	0.17
Feb 25	0.18
Feb 25	0.15
Jan 25	0.14
Jan 25	0.13
Jan 25	0.13
Jan 25	0.14
Jan 25	0.13
Dec 24	0.14
Dec 24	0.15
Dec 24	0.13
Dec 24	0.12
Nov 24	0.13
Nov 24	0.12
Nov 24	0.12
Nov 24	0.14
Nov 24	0.15
Oct 24	0.16

EV/EBITDA

9991.HK EV/EBITDA by year
Period	EV/EBITDA
Sep 26	2.63
Sep 26	2.78
Sep 26	3
Aug 26	3.27
Aug 26	3.15
Aug 26	2.88
Aug 26	3.14
Jul 26	3.33
Jul 26	2.24
Jul 26	2.48
Jul 26	2.9
Jul 26	2.92
Jun 26	14.56
Jun 26	16.1
Jun 26	14.64
Jun 26	14.14
May 26	13.96
May 26	14.26
May 26	15.22
May 26	15.84
Apr 26	16.83
Apr 26	16.6
Apr 26	19.47
Apr 26	15.3
Apr 26	12.34
Mar 26	185.99
Mar 26	159.64
Mar 26	190.61
Mar 26	184.79
Feb 26	205.75
Feb 26	205.03
Feb 26	206.67
Feb 26	202.46
Jan 26	213.26
Jan 26	224.29
Jan 26	230.16
Jan 26	231.61
Jan 26	216.76
Sep 25	38.99
Sep 25	39.96
Sep 25	43.09
Sep 25	36.08
Aug 25	32.07
Aug 25	30.03
Aug 25	29.59
Aug 25	29.78
Aug 25	30.42
Jul 25	30.57
Jul 25	30.92
Jul 25	28.82
Jul 25	28.74
Jun 25	-1.28
Jun 25	-1.18
Jun 25	-1.01
Jun 25	-1.01
May 25	-0.92
May 25	-0.73
May 25	-0.16
May 25	-0
May 25	-1.15
Apr 25	-1.65
Apr 25	-1.7
Apr 25	-1.72
Apr 25	-1.1
Jun 22	124.83
Jun 22	108.15
Jun 22	117.49
Jun 22	95.11
May 22	103.7
May 22	95.13
May 22	69.53
May 22	77.51
Apr 22	78.41
Apr 22	70.03
Apr 22	84.12
Apr 22	82.52
Apr 22	87.01
Mar 22	11.42
Mar 22	10.37
Mar 22	11.21
Mar 22	14.65
Feb 22	15.5
Feb 22	18.12
Feb 22	18.33
Feb 22	17.65
Jan 22	16.15
Jan 22	18.86
Jan 22	18.93
Jan 22	19.64
Dec 21	18.72
Dec 21	9.11
Dec 21	8.79
Dec 21	9.49
Dec 21	9.13
Nov 21	10.56
Nov 21	11.9
Nov 21	12.62
Nov 21	11.99
Oct 21	12.14
Oct 21	13.99

Price/Operating Cashflow

9991.HK Price/Operating Cashflow by year
Period	Price/Operating Cashflow
Dec 24	76.08
Dec 24	76.31
Dec 24	69.6
Dec 24	60.65
Nov 24	67.46
Nov 24	61.19
Nov 24	61.65
Nov 24	73.15
Nov 24	77.18
Oct 24	83.89
Oct 24	83.86
Oct 24	89.35
Oct 24	95.57
Sep 24	19.3
Sep 24	17.54
Sep 24	15.9
Sep 24	14.3
Aug 24	16.13
Aug 24	15.27
Aug 24	15.31
Aug 24	14.11
Aug 24	15.48
Jul 24	16.34
Jul 24	18.76
Jul 24	19.31
Jul 24	16.81
Jun 24	9.75
Jun 24	9.52
Jun 24	10.02
Jun 24	10.41
May 24	11.33
May 24	12.16
May 24	12.87
May 24	11.07
May 24	11.53
Apr 24	11.13
Apr 24	9.58
Apr 24	10.28
Apr 24	9.31
Mar 24	7.31
Mar 24	7.49
Mar 24	8.86
Mar 24	7.5
Mar 24	7.53
Feb 24	7.56
Feb 24	8.03
Feb 24	7.17
Feb 24	6.78
Jan 24	7.45
Jan 24	6.16
Jan 24	6.95
Jan 24	7.79
Dec 23	8.44
Dec 23	6.71
Dec 23	7.02
Dec 23	6.6
Dec 23	6.48
Nov 23	7.26
Nov 23	7.63
Nov 23	6.99
Nov 23	7.62
Oct 23	7.27
Oct 23	6.81
Oct 23	7.55
Oct 23	7.38
Sep 23	7.5
Sep 23	7.46
Sep 23	7.87
Sep 23	9.06
Aug 23	8.86
Aug 23	8.48
Aug 23	8.92
Aug 23	9.9
Aug 23	10.76
Jul 23	10.78
Jul 23	9.27
Jul 23	9.84
Jul 23	8.92
Jun 23	9.16
Jun 23	11.38
Jun 23	13.36
Jun 23	12.03
Jun 23	11.57
May 23	11.82
May 23	12.84
May 23	12.39
May 23	12.6
Apr 23	12.26
Apr 23	12.71
Apr 23	13.63
Apr 23	14.06
Mar 23	15.11
Mar 23	19.1
Mar 23	19.61
Mar 23	19.21
Mar 23	22.9
Feb 23	22.5
Feb 23	23.59
Feb 23	24.27
Feb 23	27.89

Price to Book

9991.HK Price to Book by year
Period	Price to Book
Sep 26	0.19
Sep 26	0.2
Sep 26	0.2
Aug 26	0.21
Aug 26	0.21
Aug 26	0.2
Aug 26	0.21
Jul 26	0.21
Jul 26	0.18
Jul 26	0.19
Jul 26	0.2
Jul 26	0.2
Jun 26	0.19
Jun 26	0.2
Jun 26	0.19
Jun 26	0.18
May 26	0.18
May 26	0.18
May 26	0.19
May 26	0.19
Apr 26	0.2
Apr 26	0.2
Apr 26	0.22
Apr 26	0.19
Apr 26	0.17
Mar 26	0.18
Mar 26	0.16
Mar 26	0.18
Mar 26	0.18
Feb 26	0.19
Feb 26	0.19
Feb 26	0.2
Feb 26	0.19
Jan 26	0.2
Jan 26	0.21
Jan 26	0.22
Jan 26	0.22
Jan 26	0.2
Dec 25	0.07
Dec 25	0.07
Dec 25	0.07
Dec 25	0.07
Nov 25	0.07
Nov 25	0.07
Nov 25	0.08
Nov 25	0.08
Oct 25	0.09
Oct 25	0.09
Oct 25	0.08
Oct 25	0.09
Oct 25	0.1
Sep 25	0.11
Sep 25	0.11
Sep 25	0.12
Sep 25	0.09
Aug 25	0.08
Aug 25	0.07
Aug 25	0.07
Aug 25	0.07
Aug 25	0.07
Jul 25	0.07
Jul 25	0.08
Jul 25	0.07
Jul 25	0.07
Jun 25	0.07
Jun 25	0.07
Jun 25	0.07
Jun 25	0.07
May 25	0.07
May 25	0.07
May 25	0.08
May 25	0.09
May 25	0.07
Apr 25	0.06
Apr 25	0.06
Apr 25	0.06
Apr 25	0.07
Mar 25	0.22
Mar 25	0.23
Mar 25	0.24
Mar 25	0.24
Feb 25	0.24
Feb 25	0.27
Feb 25	0.28
Feb 25	0.24
Jan 25	0.22
Jan 25	0.21
Jan 25	0.21
Jan 25	0.23
Jan 25	0.2
Dec 24	0.22
Dec 24	0.22
Dec 24	0.2
Dec 24	0.18
Nov 24	0.2
Nov 24	0.18
Nov 24	0.18
Nov 24	0.21
Nov 24	0.22
Oct 24	0.24

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Baozun Inc.

Video analysis: 9991.HK

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