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Turning Point Brands, Inc.

$71.2 -$39.04 (-35.41%)
NYSE · 15 Sep 2026 14:27 UTC
Previous Close
$72.17
Day Range
$70.56$71.86
Year Range
$65.8$146.9
Market Cap
1.38B
AVG Volume
389.24K
Trailing/Forward PE
29.92/36.75
PEG ratio
0.58
Dividend Yield
0.44%
Next Earnings Date
2026-11-04
Primary Exchange
New York Stock ExchangeUS
Revenue (USD)
050M100M150M24 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
TPB Revenue (USD) by quarter
PeriodRevenue (USD)
26 Q2142.96M
26 Q1124.28M
25 Q4121.01M
25 Q3118.98M
25 Q2116.63M
25 Q1106.44M
24 Q493.67M
24 Q390.7M
24 Q293.22M
24 Q183.06M
Net Income (USD)
010M20M30M24 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
TPB Net Income (USD) by quarter
PeriodNet Income (USD)
26 Q23.6M
26 Q111.67M
25 Q48.21M
25 Q321.08M
25 Q214.48M
25 Q114.39M
24 Q42.42M
24 Q312.38M
24 Q213.01M
24 Q112.01M
Operating Income (USD)
010M20M30M24 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
TPB Operating Income (USD) by quarter
PeriodOperating Income (USD)
26 Q216.71M
26 Q112.88M
25 Q419.93M
25 Q325.89M
25 Q226.33M
25 Q123.19M
24 Q417.89M
24 Q320.8M
24 Q222.87M
24 Q119.27M
EBITDA (USD)
010M20M30M40M24 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
TPB EBITDA (USD) by quarter
PeriodEBITDA (USD)
26 Q218.23M
26 Q120.37M
25 Q422.02M
25 Q339.12M
25 Q230.13M
25 Q124.98M
24 Q423.93M
24 Q323.61M
24 Q224.45M
24 Q121.71M
Cash Flows (USD)
-40M-20M020M40M24 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
TPB Cash Flows (USD) by quarter
PeriodCash Flows (USD)
26 Q226.24M
26 Q1-27.4M
25 Q421.51M
25 Q3-721K
25 Q27.83M
25 Q115.22M
24 Q416.63M
24 Q312.59M
24 Q210.95M
24 Q122.27M
EPS (USD)
00.511.524 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
TPB EPS (USD) by quarter
PeriodEPS (USD)
26 Q20.18
26 Q10.6
25 Q40.42
25 Q31.13
25 Q20.79
25 Q10.79
24 Q40.13
24 Q30.68
24 Q20.68
24 Q10.63
Expenses (USD)
020M40M60M80MR&DSG&ACapex24 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
TPB Expenses (USD) by quarter
PeriodExpenses (USD)
26 Q277.08M
26 Q160.55M
25 Q451.08M
25 Q312.19M
25 Q212.84M
25 Q111.39M
24 Q431.01M
24 Q36.15M
24 Q29.28M
24 Q15.54M
Cash & Debt (USD)
0100M200M300M400MCashLong Term DebtShort Term Debt24 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
TPB Cash & Debt (USD) by quarter
PeriodCash & Debt (USD)
26 Q2268.31M
26 Q1192.44M
25 Q4222.76M
25 Q3201.19M
25 Q2109.92M
25 Q199.64M
24 Q446.16M
24 Q333.56M
24 Q2142.16M
24 Q1130.9M
Debt ratios
012324 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
TPB Debt ratios by quarter
PeriodDebt ratios
26 Q20.42
26 Q11.05
25 Q40.74
25 Q30.9
25 Q21.9
25 Q12.12
24 Q42.3
24 Q32.31
24 Q22.43
24 Q12.6
Margins
0%20%40%60%80%24 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
TPB Margins by quarter
PeriodMargins
26 Q265.55%
26 Q154.95%
25 Q455.91%
25 Q359.19%
25 Q257.12%
25 Q156.01%
24 Q455.96%
24 Q355.56%
24 Q254.06%
24 Q158.21%
Return on Capital
0%2%4%6%8%24 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
TPB Return on Capital by quarter
PeriodReturn on Capital
26 Q20.79%
26 Q13.03%
25 Q42.21%
25 Q35.89%
25 Q26.44%
25 Q17.08%
24 Q41.27%
24 Q36.63%
24 Q27.48%
24 Q17.45%
Shares Outstanding
05M10M15M20M24 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
TPB Shares Outstanding by quarter
PeriodShares Outstanding
26 Q219.89M
26 Q119.21M
25 Q419.09M
25 Q318.25M
25 Q217.92M
25 Q117.8M
24 Q417.71M
24 Q317.72M
24 Q217.66M
24 Q117.65M
Dividends (USD)
00.020.040.060.08Jun 24Sep 24Dec 24Mar 25Jun 25Sep 25Dec 25Mar 26Jun 26Sep 26
TPB Dividends (USD) by quarter
PeriodDividends (USD)
Sep 260.08
Jun 260.08
Mar 260.08
Dec 250.07
Sep 250.07
Jun 250.07
Mar 250.07
Dec 240.07
Sep 240.07
Jun 240.07
Employee Count
02004006002016201720182019202020212022202320242025
TPB Employee Count by quarter
PeriodEmployee Count
2025484
2024310
2023373
2022413
2021426
2020408
2019466
2018520
2017289
2016286
Book Value Per Share (USD)
010203024 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
TPB Book Value Per Share (USD) by quarter
PeriodBook Value Per Share (USD)
26 Q222.83
26 Q120.06
25 Q419.49
25 Q319.63
25 Q212.55
25 Q111.43
24 Q410.75
24 Q310.54
24 Q29.85
24 Q19.13
Total Assets (USD)
0250M500M750M1B24 Q124 Q224 Q324 Q425 Q125 Q225 Q325 Q426 Q126 Q2
TPB Total Assets (USD) by quarter
PeriodTotal Assets (USD)
26 Q2855.2M
26 Q1772.1M
25 Q4763.75M
25 Q3742.85M
25 Q2595.79M
25 Q1564.55M
24 Q4493.35M
24 Q3488.01M
24 Q2591.56M
24 Q1586.32M
PE Ratio
1020304050med 31.05Dec 24Apr 25Jul 25Nov 25Feb 26Jun 26Sep 26
TPB PE Ratio by quarter
PeriodPE Ratio
Sep 2632.22
Sep 2631.92
Sep 2633.58
Aug 2637.47
Aug 2637.24
Aug 2638.99
Aug 2638.78
Jul 2625.86
Jul 2626.38
Jul 2628.71
Jul 2630.38
Jul 2629.79
Jun 2630.16
Jun 2628.43
Jun 2628.61
Jun 2630
May 2629.44
May 2631.19
May 2631.04
May 2632.38
May 2627.11
Apr 2625.69
Apr 2626.72
Apr 2627.42
Apr 2623.68
Mar 2628.02
Mar 2627.87
Mar 2629.74
Mar 2630.08
Feb 2647.73
Feb 2647.22
Feb 2645.91
Feb 2645.28
Jan 2642.21
Jan 2641
Jan 2641.44
Jan 2638.31
Jan 2638.41
Dec 2537.04
Dec 2538.05
Dec 2536.71
Dec 2535.13
Nov 2534.9
Nov 2533.95
Nov 2535.27
Nov 2535.89
Oct 2536.9
Oct 2537.41
Oct 2537.26
Oct 2536.25
Oct 2536.28
Sep 2540.23
Sep 2541.94
Sep 2542
Sep 2541.41
Aug 2540.83
Aug 2540.59
Aug 2540.46
Aug 2540.81
Aug 2534.14
Jul 2533.02
Jul 2532.95
Jul 2530.48
Jul 2531.15
Jun 2532.12
Jun 2531.15
Jun 2531.84
Jun 2532.12
May 2531.34
May 2530.94
May 2531.06
May 2531.33
May 2528.33
Apr 2526.38
Apr 2525.71
Apr 2524.86
Apr 2524.26
Mar 2526.17
Mar 2525.64
Mar 2525.88
Mar 2527.26
Feb 2526.23
Feb 2525.34
Feb 2525.98
Feb 2525.07
Jan 2523.78
Jan 2521.44
Jan 2521.48
Jan 2520.55
Jan 2522.65
Dec 2422.33
Dec 2422.06
Dec 2422.58
Dec 2423.96
Nov 2423.09
Nov 2423.37
Nov 2422.6
Nov 2419.29
Nov 2418.49
Oct 2417.54
Free Cash Flow Yield
0%2.5%5%7.5%10%med 2.95%Dec 24Apr 25Jul 25Nov 25Feb 26Jun 26Sep 26
TPB Free Cash Flow Yield by quarter
PeriodFree Cash Flow Yield
Sep 261.37%
Sep 261.38%
Sep 261.31%
Aug 261.18%
Aug 261.18%
Aug 261.13%
Aug 261.14%
Jul 260.09%
Jul 260.08%
Jul 260.08%
Jul 260.07%
Jul 260.07%
Jun 260.07%
Jun 260.08%
Jun 260.08%
Jun 260.07%
May 260.07%
May 260.07%
May 260.07%
May 260.07%
May 262.78%
Apr 262.93%
Apr 262.82%
Apr 262.75%
Apr 263.18%
Mar 262.69%
Mar 262.71%
Mar 262.53%
Mar 262.51%
Feb 261.56%
Feb 261.58%
Feb 261.62%
Feb 261.64%
Jan 261.76%
Jan 261.81%
Jan 261.8%
Jan 261.94%
Jan 261.94%
Dec 252.01%
Dec 251.96%
Dec 252.03%
Dec 252.12%
Nov 252.13%
Nov 252.19%
Nov 252.11%
Nov 252.07%
Oct 253.24%
Oct 253.2%
Oct 253.21%
Oct 253.3%
Oct 253.3%
Sep 252.98%
Sep 252.85%
Sep 252.85%
Sep 252.89%
Aug 252.93%
Aug 252.95%
Aug 252.96%
Aug 253.22%
Aug 253.84%
Jul 253.98%
Jul 253.98%
Jul 254.31%
Jul 254.21%
Jun 254.09%
Jun 254.21%
Jun 254.12%
Jun 254.09%
May 254.19%
May 254.24%
May 254.23%
May 254.19%
May 255.54%
Apr 255.94%
Apr 256.1%
Apr 256.31%
Apr 256.47%
Mar 255.99%
Mar 256.12%
Mar 256.06%
Mar 255.75%
Feb 255.71%
Feb 255.91%
Feb 255.77%
Feb 255.98%
Jan 256.3%
Jan 256.99%
Jan 256.98%
Jan 257.29%
Jan 256.62%
Dec 246.71%
Dec 246.79%
Dec 246.64%
Dec 246.25%
Nov 246.49%
Nov 246.41%
Nov 246.63%
Nov 247.77%
Nov 248.22%
Oct 248.67%
Price to Sales
23456med 3.43Dec 24Apr 25Jul 25Nov 25Feb 26Jun 26Sep 26
TPB Price to Sales by quarter
PeriodPrice to Sales
Sep 262.83
Sep 262.8
Sep 262.95
Aug 263.29
Aug 263.27
Aug 263.42
Aug 263.41
Jul 262.98
Jul 263.04
Jul 263.31
Jul 263.5
Jul 263.43
Jun 263.48
Jun 263.28
Jun 263.3
Jun 263.46
May 263.39
May 263.6
May 263.58
May 263.73
May 263.41
Apr 263.23
Apr 263.36
Apr 263.44
Apr 262.97
Mar 263.52
Mar 263.5
Mar 263.74
Mar 263.78
Feb 265.74
Feb 265.68
Feb 265.52
Feb 265.44
Jan 265.07
Jan 264.93
Jan 264.98
Jan 264.61
Jan 264.62
Dec 254.45
Dec 254.57
Dec 254.41
Dec 254.22
Nov 254.19
Nov 254.08
Nov 254.24
Nov 254.31
Oct 253.95
Oct 254.01
Oct 253.99
Oct 253.89
Oct 253.89
Sep 254.31
Sep 254.5
Sep 254.5
Sep 254.44
Aug 254.38
Aug 254.35
Aug 254.34
Aug 254.48
Aug 253.75
Jul 253.63
Jul 253.62
Jul 253.35
Jul 253.42
Jun 253.53
Jun 253.42
Jun 253.5
Jun 253.53
May 253.44
May 253.4
May 253.41
May 253.44
May 253.13
Apr 252.91
Apr 252.84
Apr 252.74
Apr 252.68
Mar 252.89
Mar 252.83
Mar 252.86
Mar 253.01
Feb 253.42
Feb 253.31
Feb 253.39
Feb 253.27
Jan 253.1
Jan 252.8
Jan 252.8
Jan 252.68
Jan 252.96
Dec 242.91
Dec 242.88
Dec 242.95
Dec 243.13
Nov 243.01
Nov 243.05
Nov 242.95
Nov 242.52
Nov 242.27
Oct 242.15
EV/EBITDA
10152025med 15.71Dec 24Apr 25Jul 25Nov 25Feb 26Jun 26Sep 26
TPB EV/EBITDA by quarter
PeriodEV/EBITDA
Sep 2614.82
Sep 2614.69
Sep 2615.43
Aug 2617.16
Aug 2617.06
Aug 2617.84
Aug 2617.75
Jul 2613.9
Jul 2614.16
Jul 2615.31
Jul 2616.14
Jul 2615.85
Jun 2616.03
Jun 2615.17
Jun 2615.26
Jun 2615.95
May 2615.67
May 2616.54
May 2616.47
May 2617.13
May 2614.31
Apr 2613.59
Apr 2614.11
Apr 2614.46
Apr 2612.59
Mar 2614.76
Mar 2614.69
Mar 2615.62
Mar 2615.79
Feb 2622.05
Feb 2621.82
Feb 2621.25
Feb 2620.97
Jan 2619.61
Jan 2619.07
Jan 2619.27
Jan 2617.88
Jan 2617.92
Dec 2517.32
Dec 2517.76
Dec 2517.17
Dec 2516.47
Nov 2516.36
Nov 2515.95
Nov 2516.53
Nov 2516.8
Oct 2517.59
Oct 2517.81
Oct 2517.75
Oct 2517.32
Oct 2517.33
Sep 2519.01
Sep 2519.74
Sep 2519.76
Sep 2519.51
Aug 2519.27
Aug 2519.17
Aug 2519.11
Aug 2519.87
Aug 2516.97
Jul 2516.48
Jul 2516.46
Jul 2515.38
Jul 2515.67
Jun 2516.09
Jun 2515.67
Jun 2515.97
Jun 2516.09
May 2515.75
May 2515.58
May 2515.63
May 2515.75
May 2514.33
Apr 2513.5
Apr 2513.22
Apr 2512.86
Apr 2512.6
Mar 2513.41
Mar 2513.19
Mar 2513.29
Mar 2513.88
Feb 2514.99
Feb 2514.56
Feb 2514.87
Feb 2514.43
Jan 2513.8
Jan 2512.67
Jan 2512.69
Jan 2512.24
Jan 2513.26
Dec 2413.1
Dec 2412.97
Dec 2413.22
Dec 2413.89
Nov 2413.47
Nov 2413.61
Nov 2413.23
Nov 2411.63
Nov 2411.17
Oct 2410.72
Price/Operating Cashflow
0255075100125med 27.64Dec 24Apr 25Jul 25Nov 25Feb 26Jun 26Sep 26
TPB Price/Operating Cashflow by quarter
PeriodPrice/Operating Cashflow
Sep 2644.56
Sep 2644.16
Sep 2646.45
Aug 2651.83
Aug 2651.5
Aug 2653.93
Aug 2653.64
Jul 2680.97
Jul 2682.6
Jul 2689.9
Jul 2695.12
Jul 2693.26
Jun 2694.43
Jun 2689.01
Jun 2689.58
Jun 2693.92
May 2692.17
May 2697.66
May 2697.19
May 26101.38
May 2627.48
Apr 2626.04
Apr 2627.09
Apr 2627.8
Apr 2624.01
Mar 2628.4
Mar 2628.25
Mar 2630.15
Mar 2630.5
Feb 2649.74
Feb 2649.2
Feb 2647.84
Feb 2647.19
Jan 2643.99
Jan 2642.73
Jan 2643.19
Jan 2639.93
Jan 2640.03
Dec 2538.6
Dec 2539.66
Dec 2538.25
Dec 2536.61
Nov 2536.37
Nov 2535.38
Nov 2536.75
Nov 2537.4
Oct 2526.76
Oct 2527.13
Oct 2527.02
Oct 2526.29
Oct 2526.31
Sep 2529.18
Sep 2530.42
Sep 2530.46
Sep 2530.03
Aug 2529.61
Aug 2529.44
Aug 2529.34
Aug 2527.85
Aug 2523.3
Jul 2522.53
Jul 2522.49
Jul 2520.8
Jul 2521.26
Jun 2521.92
Jun 2521.25
Jun 2521.73
Jun 2521.92
May 2521.39
May 2521.12
May 2521.2
May 2521.38
May 2516.82
Apr 2515.66
Apr 2515.26
Apr 2514.76
Apr 2514.4
Mar 2515.53
Mar 2515.22
Mar 2515.37
Mar 2516.18
Feb 2516.35
Feb 2515.8
Feb 2516.2
Feb 2515.63
Jan 2514.83
Jan 2513.36
Jan 2513.39
Jan 2512.81
Jan 2514.12
Dec 2413.92
Dec 2413.76
Dec 2414.08
Dec 2414.94
Nov 2414.4
Nov 2414.57
Nov 2414.09
Nov 2412.02
Nov 2411.27
Oct 2410.69
Price to Book
246810med 5.58Dec 24Apr 25Jul 25Nov 25Feb 26Jun 26Sep 26
TPB Price to Book by quarter
PeriodPrice to Book
Sep 263.16
Sep 263.13
Sep 263.3
Aug 263.68
Aug 263.65
Aug 263.83
Aug 263.81
Jul 263.72
Jul 263.79
Jul 264.13
Jul 264.37
Jul 264.28
Jun 264.34
Jun 264.09
Jun 264.11
Jun 264.31
May 264.23
May 264.49
May 264.46
May 264.66
May 264.24
Apr 264.02
Apr 264.18
Apr 264.29
Apr 263.7
Mar 264.38
Mar 264.36
Mar 264.65
Mar 264.7
Feb 266.98
Feb 266.9
Feb 266.71
Feb 266.62
Jan 266.17
Jan 266
Jan 266.06
Jan 265.6
Jan 265.62
Dec 255.42
Dec 255.56
Dec 255.37
Dec 255.14
Nov 255.1
Nov 254.96
Nov 255.16
Nov 255.25
Oct 257.17
Oct 257.27
Oct 257.24
Oct 257.04
Oct 257.05
Sep 257.81
Sep 258.15
Sep 258.16
Sep 258.04
Aug 257.93
Aug 257.88
Aug 257.86
Aug 258.46
Aug 257.08
Jul 256.85
Jul 256.84
Jul 256.32
Jul 256.46
Jun 256.66
Jun 256.46
Jun 256.6
Jun 256.66
May 256.5
May 256.42
May 256.44
May 256.5
May 255.92
Apr 255.52
Apr 255.38
Apr 255.2
Apr 255.07
Mar 255.47
Mar 255.36
Mar 255.41
Mar 255.7
Feb 256.67
Feb 256.44
Feb 256.61
Feb 256.38
Jan 256.05
Jan 255.45
Jan 255.46
Jan 255.23
Jan 255.76
Dec 245.68
Dec 245.61
Dec 245.74
Dec 246.09
Nov 245.87
Nov 245.95
Nov 245.75
Nov 244.91
Nov 244.89
Oct 244.63
Turning Point Brands, Inc.
TPB
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News: TPB

Bear of the Day: Turning Point Brands (TPB)

zacks.com · 4 Sep 2026

Bear of the Day: Turning Point Brands (TPB)

Sometimes a company can be growing sales, have an interesting product portfolio, and still end up on the wrong side of the Zacks Rank. That's because our rank is based on what analysts are doing with their estimates compared to other stocks out there in the universe.

ALP NAMED OFFICIAL NICOTINE POUCH PARTNER OF MATCHROOM BOXING

gurufocus.com · 4 Sep 2026

ALP NAMED OFFICIAL NICOTINE POUCH PARTNER OF MATCHROOM BOXING

ALP NAMED OFFICIAL NICOTINE POUCH PARTNER OF MATCHROOM BOXING PR Newswire LONDON and DUBLIN, Sept. 4, 2026

ALP NAMED OFFICIAL NICOTINE POUCH PARTNER OF MATCHROOM BOXING

prnewswire.com · 4 Sep 2026

ALP NAMED OFFICIAL NICOTINE POUCH PARTNER OF MATCHROOM BOXING

America's fastest-growing nicotine pouch brand makes its first major UK and Ireland play, landing category exclusivity across Matchroom Boxing's autumn schedule beginning at Croke Park on 5 September, 2026 LONDON and DUBLIN, Sept. 4, 2026 /PRNewswire/ -- ALP, the fastest-growing nicotine pouch brand in the United States, has been named the Official Nicotine Pouch Partner of Matchroom Boxing – its first major partnership in the UK and Ireland as an initial salvo of the brand's push into European markets.

Is Altria's on! PLUS Shaping Up as Its Next Major Growth Engine?

zacks.com · 1 Sep 2026

Is Altria's on! PLUS Shaping Up as Its Next Major Growth Engine?

MO's on! PLUS is gaining retail share and nationwide reach, with new strengths and flavors set to broaden its nicotine pouch lineup in 2026.

Turning Point Brands Targets 10% Modern Oral Nicotine Share by 2030

marketbeat.com · 28 Aug 2026

Turning Point Brands Targets 10% Modern Oral Nicotine Share by 2030

Turning Point Brands NYSE: TPB is positioning its modern oral nicotine portfolio as its primary growth driver, with CEO Graham Purdy telling investors at the IDEAS Conference that the company aims to reach a double-digit share of the category by the end of the decade.

ALP Introduces the Frontier Collection: Three New Flavors and a Cinematic Campaign Inspired by the American West

prnewswire.com · 18 Aug 2026

ALP Introduces the Frontier Collection: Three New Flavors and a Cinematic Campaign Inspired by the American West

The direct-to-consumer launch expands ALP's lineup with its most-requested flavors, new nicotine strengths, and a short film shot with a live horse roundup and a Black Hawk helicopter MIAMI, Aug. 18, 2026 /PRNewswire/ -- ALP, one of the fastest-growing nicotine pouch brands in the market, today announced the launch of the Frontier Collection, a new limited-edition lineup inspired by the grit, independence, and self-reliance that defined the American frontier. Featuring three new flavors, Cowboy Coffee, Campfire Cinnamon, and Sunset Mango, the Frontier Collection represents ALP's latest evolution, pairing the brand's signature tobacco-free nicotine pouches with a distinctly Western point of view.

FRE® Nicotine Pouches Announces FRE Labs: The Flavor Experiment Where Consumers Call the Shots

gurufocus.com · 12 Aug 2026

FRE® Nicotine Pouches Announces FRE Labs: The Flavor Experiment Where Consumers Call the Shots

[url="]FRE[/url], under Turning Point Brands (NYSE: TPB), today announced [url="]FRE Labs[/url], a new flavor innovation platform built around bold, limited-edi

FRE® Nicotine Pouches Announces FRE Labs: The Flavor Experiment Where Consumers Call the Shots

businesswire.com · 12 Aug 2026

FRE® Nicotine Pouches Announces FRE Labs: The Flavor Experiment Where Consumers Call the Shots

SANTA MONICA, Calif.--(BUSINESS WIRE)--FRE, under Turning Point Brands (NYSE: TPB), today announced FRE Labs, a new flavor innovation platform built around bold, limited-edition drops. Released in small batches, each drop gives adult consumers access to flavors that push beyond the brand's core lineup. More than simply introducing new products, FRE Labs is the brand's consumer-powered innovation platform. Fans get first access to small-batch, limited-run flavors and share feedback that could in.

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